The store stands out from the crowd due to its dedication to customer satisfaction, friendly one-on-one approach, and free alterations service. Additionally, it offers a relaxed atmosphere and a wide selection of stylish and elegant dresses.

Customers can expect a 1 to 1 service, free wi-fi in the shop, and out of hours appointments if necessary. The store also offers a free alterations service to guarantee a perfect fit for the purchased or hired dresses.

The store carries a range of sizes from 4 to 28, ensuring that there is something to suit every taste and body shape.

Customers have praised the store for its excellent customer service, helpful staff, and wide selection of beautiful dresses. They have also highlighted the owner's expertise in helping them find the perfect dress for various occasions.