Several customers praised the initial orders they received, highlighting the beautiful presentation and delicious taste of the pizza. The use of fresh ingredients such as tomatoes, basil, olives, ricotta, and salami was appreciated by these customers.

One reviewer simply stated that the pizza was great, indicating that there are instances where customers have had a positive experience with the food.

Another reviewer mentioned that the Margherita pizza and the dessert were decent, suggesting that there are some menu items that meet customers' expectations in terms of taste and quality.

One customer acknowledged the appealing visuals and presentation of the pizza. The initial impression of the pizza was positive, indicating that the business pays attention to the aesthetic aspect of their food.

However, there are also some negative aspects that have been highlighted by customers:

Several customers expressed disappointment with the declining quality of the pizza over time. They mentioned that the taste and overall experience have been consistently deteriorating with each subsequent order.

One reviewer pointed out that the prices at this business are significantly higher compared to other pizza places in London. They felt that they were being overcharged for their meal, which left them feeling robbed.

Another customer had a negative experience with the service and management of the business. They described the service as appalling and the management as rude. They also mentioned an outrageous bill that was not addressed satisfactorily.

A reviewer expressed disappointment with the taste and quality of the pizza they ordered. They found the flavors to be bland and lacking the distinctiveness that makes a pizza enjoyable. The crust was underwhelming and the toppings did not deliver in terms of taste and freshness.

While there are positive aspects such as the use of quality ingredients, great pizza, decent Margherita and dessert, and nice visuals and presentation, the negative aspects of declining quality, overpriced items, poor service and management, and inconsistent taste and quality cannot be ignored. It is important for the business to address these issues and make improvements in order to provide a consistently satisfying pizza experience for their customers.